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Google Guaranteed

Google Guaranteed. Somebody checked us out before you did.

Hiring a roofer usually means taking a stranger at their word. The Google Guaranteed badge on our Local Services listing exists to remove some of that guesswork: before it appears, Google runs its own screening on the business and the owner, and it re-checks that screening to keep the badge in place. It is a small thing, but it is one of the few checks a homeowner can verify without knowing anything about roofing.

4.976 Google reviews
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The screening

What Google actually checked.

The screening behind the badge is run by Google and its vetting partners, not by us, and not by anyone we pay. That is the whole point of it. Here is what the Google Guaranteed process looks at before a roofing company is allowed to display the badge.

Identity of the business

Google confirms the business is real and that the person applying is who they say they are, tied to a genuine operating address. Ours is 124 Como St S in Sulphur Springs, which is where the office has been since Eliceo started the company in 2015.

A criminal background check on the owner

Owners go through identity and criminal history checks run through Google's screening partners, including checks against national registries. In the categories where it applies, the people performing the work are screened as well, not just the person whose name is on the paperwork.

Proof of active insurance

A current certificate of insurance has to be submitted and has to still be valid when Google reviews it. DJJ Roofing carries general liability cover, and that certificate is what Google looked at. You are welcome to ask us for a copy before any work starts.

Ongoing review, not a one-time test

The badge is not awarded once and forgotten. Google keeps reviewing the account, including the reviews customers leave, and the badge can be withdrawn. In practice that means a Google Guaranteed listing reflects how the business is operating now, not how it was operating on the day it applied.

None of that is a judgment about the quality of a roof. Screening tells you who you are dealing with, not how well they install a ridge vent. What it does is narrow the field before you start asking the harder questions, which is genuinely useful when you are calling three companies you have never heard of. You can read Google’s own description of the screening and verification process if you want the detail from the source.

Roofer nailing architectural shingles on a Northeast Texas roof
Reading the badge

What the badge is telling you, and what it is not.

It is worth being precise here, because a badge on a listing is easy to over-read. Google Guaranteed is a statement about verification. Google satisfied itself that this is a real business, run by a real person who passed a background check, carrying real insurance. That is the claim, and it is a fair one.

What it is not is a review of workmanship. Google has never been on a roof in Hopkins County. It has not looked at how we flash a chimney or whether the decking under your shingles is sound. Anyone presenting a Google Guaranteed badge as proof of installation quality is stretching it past what the program actually measures.

The things that do speak to workmanship are separate, and we would rather point you at those: the reviews left by people whose roofs we have replaced, our ten-year workmanship warranty, and the written, in writing estimate you get before anybody starts work. Those are ours to stand behind. The badge simply tells you the company behind them has been checked out.

Verified, not reviewed

Google confirmed identity, background and insurance. It did not inspect a roof.

Insurance on file

A current certificate of general liability cover, submitted to Google and available to you on request.

Reviews are part of it

Google keeps watching the reviews on the listing. A badge and a poor review history do not sit together for long.

Re-checked over time

Screening is ongoing, so the badge reflects the business as it operates today.
Verify it yourself

How to check it yourself, in about a minute.

Do not take our word for any of this. The whole value of a third-party check is that you can go and look at it yourself, and it takes less time than reading this page.

1

Search from your own phone

Search for a roofer in your town on Google. Local Services results appear above the ordinary map listings.
2

Look for the badge

A verified listing carries the badge next to the business name. If it is not there, it has not been earned.
3

Open the listing

Tap through and you will see the business name, service area, review score and the verification Google is showing.
4

Compare it with the reviews

Read a few. A badge plus a long, consistent review history is a much stronger signal than either on its own.

That last step matters more than the first three. The Google Guaranteed badge is a floor, not a ceiling. It tells you a company cleared a set of checks. What tells you how the job will actually go is the pattern in what previous customers wrote, and whether the company puts its scope in writing before it starts.

Why it matters here

Why a check like this is worth something in roofing.

Most people buy a roof once or twice in their life. That is the awkward part of this trade: by the time you need one, you have no basis for comparison and no easy way to judge who is any good. You are not short of options in Northeast Texas, you are short of a way to tell them apart, and that is a genuinely difficult position to make a five-figure decision from.

The timing rarely helps either. Roofing decisions tend to get made in the week after a hailstorm, when there is water coming through a ceiling and the phone is already ringing. That is not when anybody does careful research. A verification you can confirm from your own phone in under a minute is worth having precisely because it works under those conditions.

Insurance is the part homeowners underrate. Roofing is work at height, carried out on your property, by people you did not hire directly and probably have not met. Confirming that a company carries active general liability cover is not paperwork for its own sake. Google verifying that certificate as part of the Google Guaranteed screening means somebody other than us has looked at it, which is the whole value of a third-party check.

It is also worth saying what a badge cannot do. It cannot tell you whether the decking under your shingles is sound, whether the flashing at your chimney was done properly, or whether the estimate you were handed covers the actual job. Those questions need somebody on the roof with a camera. Google describes what its own verification badge covers if you want to read the scope in Google’s words rather than ours.

Completed architectural shingle roof by DJJ Roofing, a Google Guaranteed contractor in Northeast Texas

You are buying something you cannot inspect

Nearly all of a roof system sits under the surface. Underlayment, decking, flashing and ventilation are invisible from the driveway, which is why the written scope matters more here than in trades where you can see what you paid for.

The decision usually comes with a deadline

Storm damage does not wait for a considered process. Being able to verify a company quickly, rather than thoroughly, is often the realistic option, and Google Guaranteed is one of the few checks that fits in that window.

The work happens on your property

Crews, ladders and tear-off debris are on your house for a day or more. Confirmed insurance is the difference between an accident being somebody else's problem and being yours.

Nobody local stays in business by cutting corners

In a county this size the work comes from neighbors talking. That is a stronger discipline than any badge, and it is the reason we would rather be judged on the reviews than the certification.
Where it actually counts

The badge got us in the door. The roof is what keeps us there.

Almost all of our work comes from somebody in Hopkins County telling a neighbor. Verification helps a homeowner take the first call seriously, and we are glad to have it, but no badge has ever kept a company in business in a town this size. Doing the job properly does.

That is why the things we ask to be judged on are the ones we control. Every inspection is documented with photographs. Every estimate lists the work in writing, so tear-off, decking, underlayment, flashing, ventilation and disposal are each named rather than left to assumption. Every replacement carries a ten-year workmanship warranty on how the system was installed, alongside whatever the manufacturer covers on the material itself.

Being Google Guaranteed is a useful shorthand for people who have never met us. The written estimate, the photographs and the warranty are what you actually hold afterwards.

Using that warranty is deliberately simple, because a warranty nobody can claim on is not worth much. There is no form to find and no portal to log into. You call the office on (903) 217-5431, tell us what you are seeing, and somebody comes out and looks at it. Eliceo and Daniel handle those calls themselves, so the person you reach is the person who can send a crew. We keep the photographs and the scope from the original job on file, which means the conversation starts from a record of what was actually installed rather than from memory.

That record is worth having for reasons beyond a warranty claim. If you sell the house, a documented replacement with dated photographs answers the question every buyer’s inspector asks about a roof of a certain age in this part of Texas, and it does it without anybody having to take your word for it. You can read how that documentation is put together on our insurance claims page.

DJJ Roofing crew installing underlayment on a Northeast Texas home, a Google Guaranteed roofing contractor
FAQ

Questions about the Google Guaranteed badge

No, and it is worth being clear about that rather than leaving it vague. The badge is Google’s statement that it verified the business, the owner’s background and the insurance. It is not a payment program, and it is not a substitute for a warranty. What stands behind our work is our own ten-year workmanship warranty on the installation, plus the manufacturer’s cover on the materials. If something is wrong with a roof we installed, the number to call is ours.

Three things: that the business and its operating address are genuine, that the owner passed an identity and criminal background check run through Google’s screening partners, and that a current certificate of general liability insurance was on file and valid at the time of review. What Google asks for varies by state and by trade, so the badge is best read as a record of what Google checked rather than a universal standard. Our insurance certificate is available on request, and we are happy to go through exactly what we carry before you commit to anything.

Not automatically. A company has to apply through Google Local Services, pass the screening, and keep passing it. Google can remove the badge, including on the strength of how a business is reviewed over time. That is the part homeowners tend to miss: it reflects the present, not a certificate earned years ago and hung on a wall.

Not at all. Most of our work comes from a phone call or the form on this site, and the service is identical either way. The same free inspection, the same photographs, the same written estimate and the same warranty. Booking through the Local Services listing is simply another route to the same crew.

Search for a roofer in your town on Google from your own phone and look at the Local Services results at the top. Our listing shows the verification Google is currently displaying, alongside our review score. Because the screening is ongoing rather than one-time, what you see there is live rather than a snapshot from whenever we applied.

Free · No obligation

Let's get somebody up there to look.

A free inspection, photographs of whatever we find, and a written estimate you keep whether or not you use us.

Fully insuredBBB AccreditedOwens Corning Preferred